Move the Room

From the shift you need, to the spine, to the draft.
Brief Spine Gather Draft Rehearse
Step 1 · The brief
The occasion, the room, how long you have, and the one change you want. Then sharpen the shift.
Board update, team workshop, conference keynote, panel.
Who they are, what they already think, what they care about.
5 min, 20 min, 45 min. You usually know this walking in.
The one change you want by the end. This is the whole brief. By the end, they believe, feel, decide, or do something they didn't when they walked in.
Turns a rough shift into a sharp one and sets your aim. It only advises, so you can keep your own wording.

Step 2 · The details
Your aim is filled in from the shift. Set humour to fit the room.
Filled in when you sharpen the shift. Override if you disagree.
How much fits this room.
Reads everything above and suggests two structures. You pick one on the next screen.
Two structures that fit this moment. Choose the one that feels right, then use it.
Pick a structure above, then this gathers the material it needs.
Step 3 · Gather
The material this structure needs from you. Fill what you have. Leave the rest, and the draft will tell you what to bring.
Uses your material where you gave it, and marks what's still to bring where you didn't. It never invents specifics.
Turns this draft into a rehearsal brief: what to strengthen, how to say it aloud, and the test to hold.
Step 5 · Rehearse
Strengthen it, then say it aloud. This is where a talk actually gets good, and it happens off the screen, in your voice.
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